Download e-book for iPad: 100 Things Every Designer Needs to Know About People (Voices by Susan Weinschenk

By Susan Weinschenk

ISBN-10: 0321767535

ISBN-13: 9780321767530

We layout to elicit responses from humans. we'd like them to shop for anything, learn extra, or take motion of a few sort. Designing with out knowing what makes humans act the best way they do is like exploring a brand new urban with no map: effects should be haphazard, complicated, and inefficient. This e-book combines actual technological know-how and examine with sensible examples to carry a advisor each fashion designer wishes. With it you’ll have the capacity to layout extra intuitive and interesting paintings for print, web content, purposes, and items that fits the best way humans imagine, paintings, and play.

Learn to extend the effectiveness, conversion premiums, and usefulness of your personal layout tasks via discovering the solutions to questions such as:
* What grabs and holds realization on a web page or display?
* What makes thoughts stick?
* what's extra vital, peripheral or significant imaginative and prescient?
* how are you going to expect the kinds of mistakes that individuals will make?
* what's the restrict to someone’s social circle?
* How do you inspire humans to proceed directly to (the subsequent step?
* What line size for textual content is best?
* Are a few fonts larger than others?
These are only some of the questions that the e-book solutions in its deep-dive exploration of what makes humans tick.

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Additional info for 100 Things Every Designer Needs to Know About People (Voices That Matter)

Example text

Well, it’s not quite accurate. WHY IT’S AN URBAN LEGEND Psychologist Alan Baddeley questioned the seven plus or minus two rule. Baddeley (1994) dug up Miller’s paper and discovered that it wasn’t a paper describing actual research; it was a talk that Miller gave at a professional meeting. And it was basically Miller thinking out loud about whether there is some kind of inherent limit to the amount of information that people can process at a time. Baddeley (1986) conducted a long series of studies on human memory and information processing.

26 HOW PEOPLE SEE 12 THE MEANINGS OF COLORS VARY BY CULTURE Many years ago I worked with a client who had created a color map of the different business regions for their company, showing the total revenue for the quarter for each region. , green for the central states, and red for the western states. The VP of Sales got to the podium and started his slide show to the financial and accounting staff of the company. Up came the colored map and a gasp could be heard in the auditorium, followed by the buzz of urgent conversation.

Let’s look more closely at how we read. READING ISN’T AS FLUID AS IT SEEMS When we read, we have the impression that our eyes are moving smoothly across the page, but that’s not what’s actually happening. Our eyes move in quick, sharp jumps, with short periods of stillness in between. The jumps are called saccades (about seven to nine letters at a time) and the moments of stillness are called fixations (about 250 milliseconds long). During the saccades, we can’t see anything—we’re essentially blind—but the movements are so fast that we don’t even realize they’re happening.

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100 Things Every Designer Needs to Know About People (Voices That Matter) by Susan Weinschenk

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